About Aartoo
Aartoo exists because data only changes decisions when people can understand it. We turn scattered fan signals into clear, beautiful stories about what changed, what matters and what to do next.
Fans do not speak like ordinary customers. Every fandom has its own language, references and cultural context. Aartoo reads that language and translates it into intelligence for the teams responsible for the world's leading IP.
From community, to audience, to fandom.
Aartoo began in 2022 with a question: how do you recognise the people who contribute most to online communities? Answering it took us deep into fast-moving, noisy digital spaces, where the most meaningful signals were rarely the loudest or easiest to measure.
That work evolved from community intelligence, to audience intelligence, to fandom intelligence. Along the way, we learned that collecting more data was not enough. Teams needed the meaning behind it, presented as a story they could understand and act on.
Today, Aartoo decodes fandom for the teams responsible for some of the world's leading IP - at the speed of culture.
2022
Community
Founded in Bristol to explore how meaningful contribution inside online communities could be understood and recognised.
2024
Community intelligence
Built tools for finding important signals inside fast-moving digital communities.
2025
Audience intelligence
Launched Aartoo as an intelligence platform, bringing audience signals together through a dashboard and AI agent.
2026
Fandom intelligence
Removed the dashboard and rebuilt the experience around Pulse: configured, decision-ready fandom intelligence delivered directly to teams.
What we stand for
Every fandom has its own language. We understand the references, humour, behaviours and cultural context that generic analysis misses.
Information only changes decisions when people can understand it. We turn fragmented signals into clear, beautiful stories that make the meaning impossible to miss.
Teams should not need another platform to log into or an analyst to explain the result. Aartoo delivers the intelligence needed to decide what happens next.
Founder & CEO
Innovation leader and agency builder. Sarah worked at ?What If! and ran a digital agency, which she sold to a global advertising group, before founding Aartoo - bringing together product thinking and the commercial instincts of agency life.
LinkedIn
Technical Lead / Founder
An experienced engineer and incredible builder. Andy leads the signal pipeline that turns raw mentions across dozens of sources into structured daily briefings, getting multilingual nuance, sarcasm, and cultural context right at scale.
LinkedInWe're a Bristol-based team who genuinely care about making sense of data, with a bit of personality, and a long habit of building things that matter. We have an office in Bristol and work globally, with customers and signal coverage worldwide.
20+
Signal sources monitored
55+
Languages covered
2022
Founded
We also integrate data from your existing tools, Quid, Sprinklr, and more, alongside our own sources. It's part of what makes us different.
We're proud to have investors who share our belief in turning data into stories teams can act on.
Whether you're exploring Pulse for your team, evaluating fandom intelligence for a title launch, or just curious about what we're building, we'd like to hear from you.
