“Aartoo understands what fans are really saying, finds the signals that matter and turns them into a story my team can act on - without giving us another dashboard.”
Marketing Director
Major entertainment studio
Fandom intelligence for media & entertainment
Your fans leave thousands of signals every day about your stories, characters and worlds. Aartoo decodes them across sources, territories and languages - turning them into a clear story about what changed, what matters and what to do next.
Stories, not dashboards. Delivered directly to your team.
Your first Pulse is free. No subscription required.
Stories, not dashboards.
A Pulse is a highly configured intelligence briefing built around your IP/title and territories. It turns live fan signals into a clear story your team can understand and act on - delivered daily, weekly or whenever you need it.
See the Ted Lasso example →Industry examples
A Pulse for every title and moment.
Testimonials
What our clients are saying
“Pulse turns player conversations into clear, actionable insights. My team gets the signals that matter - wish I'd had this earlier.”
John
CMO, gaming studio
“Aartoo is wizardry. It does all the hard graft in amongst the weeds so our marketing team can respond to the right things at the right time.”
Samantha
Marketing Director
“We knew within two hours of launch what was landing and what wasn't, across 12 territories.”
Social Lead
Major studio
How it works
You tell us what to watch. We do the rest.
No six-week onboarding. No dashboard to learn. No analyst required.
Tell us what to watch
Choose the titles, IP, territories, questions and moments your team needs to understand.
We read the signals that matter
Aartoo continuously reads fan conversation across sources and languages, interpreting context, sarcasm and the language unique to each fandom.
Your Pulse lands where you work
Your team receives a clear, configured briefing - daily, weekly or whenever you need it - with what changed, what matters and what to do next.
Live in minutes · No platform login · No analyst overhead · Configured for your team
What Pulse answers
From fan conversation to better decisions.
Understand what is landing, what is changing and where attention is needed - before the window to influence the outcome closes.
Which character, storyline or moment is breaking through?
Is a conversation becoming a meaningful reputational risk?
How is fan response changing between territories?
What should the campaign amplify, address or investigate?
Is this a passing spike or a significant change?
Where is an unexpected opportunity emerging?
Differentiation
Fans speak a different language.
Every fandom has its own references, humour, tensions and ways of showing support. Generic listening tools often miss that context - misreading sarcasm, treating every voice equally and reducing nuanced conversation to positive or negative sentiment. Aartoo is built to read fan language and find the meaning behind the signal.
We read fan - not just mentions.
Learn more in our FAQ on fandom intelligence.
Aartoo signals
Finding the signals that matter.
Aartoo brings fragmented fan conversation together, understands what it means and turns it into intelligence your team can use.
What Aartoo reads
Social Communities Reviews Press Search Performance data
20+ Sources
55+ Languages
What Aartoo understands
Fan voice
What fans are saying, feeling and asking for.
Cultural conversation
The memes, moments and wider context shaping perception.
Press & critical response
How professional coverage is influencing the conversation.
Title & franchise perception
How a title and the wider IP are being understood over time.
Fan content & moments
The scenes, characters and creative behaviours fans are amplifying.
Performance signals
Meaningful spikes, shifts and drop-offs - and the conversation behind them.
What the team receives
What changed
What matters
What to do next
Simple pricing
Try your first Pulse free. No credit card required.
Aartoo Pulse
For media and entertainment teams
from
£499/monthStarting price; volume pricing available.
- Configured Pulse for your team
- Configure by title, territory, or release window
- Shared briefs across your organisation
- Central billing and priority support
Frequently asked questions
Common questions before you start your first Pulse.
- What is fandom intelligence?
- Fandom intelligence is the practice of decoding the language, behaviours and cultural signals of committed fan communities around an IP, then turning those signals into decisions. It goes beyond counting mentions or applying generic sentiment: it helps teams understand who is speaking, what they mean, why it matters and how the conversation is changing.
- What is a Pulse?
- A Pulse is a configured intelligence briefing for your titles, territories and questions. It brings together the fan signals that matter and explains what changed, what matters and what to do next. It can be delivered daily, weekly or at the cadence your team needs, without requiring anyone to log into a dashboard.
- Who is Aartoo built for?
- Aartoo is built for organisations that own, manage, distribute or grow entertainment IP - and for the marketing, publicity, social, community, insights and franchise teams making decisions inside them. This includes studios, streamers, broadcasters, game publishers, music companies, publishers, sports organisations and agencies working with media and entertainment clients.
- How is Aartoo different from social listening or generic AI?
- Social listening platforms collect mentions and provide dashboards. Generic AI tools respond when someone asks a question. Aartoo continuously reads the fan conversation around your IP, interprets its context and delivers the story your team needs to act on. Sources are the inputs; decision-ready intelligence is the product.
- Do I need to connect our social accounts?
- No. Aartoo can monitor relevant public conversation without requiring access to your owned social accounts.
- How quickly can we get started?
- Most teams can configure their first Pulse in under five minutes. Tell us what you need to watch, choose the territories and questions that matter and Aartoo does the rest.
- Can each team receive a different Pulse?
- Yes. Publicity, social, marketing, insights and leadership teams can each receive a Pulse configured around their own questions, territories and decision-making needs.
- How does Aartoo handle sarcasm and multiple languages?
- Fan conversation is rarely literal. Aartoo is built to interpret context, humour, sarcasm and fandom-specific language across more than 55 languages, helping teams understand meaning rather than relying on simple keyword or positive/negative classification.
Fandom decoded at the speed of culture.
Your first Pulse is free. No subscription required.